Any number of scenarios (natural disaster, illness, emergency, etc.) could force people apart, sending them to different physical locations across your community or around the globe. 
 
Rather than seeing this as a challenge to your organization, use the opportunity to offer new ways of community building and engagement with your mission, for both current and potential new members. Providing options for people to feel connected, especially when they are far apart, can help increase their emotional connection and deepen their commitment to your mission. 

A Crisis Communication Plan is one of the most essential elements of an effective communication strategy. Often overlooked until a crisis hits, this tool can help strategically reduce uncertainty, clarify expectations, and help you control your message. 
 
Unfortunately, due to lack of time or more pressing immediate concerns with their true mission, organizations often bump these plans to the bottom of the to-do list.