It Wasn’t Raining When Noah Built The Ark

A Crisis Communication Plan is one of the most essential elements of an effective communication strategy. Often overlooked until a crisis hits, this tool can help strategically reduce uncertainty, clarify expectations, and help you control your message. 
 
Unfortunately, due to lack of time or more pressing immediate concerns with their true mission, organizations often bump these plans to the bottom of the to-do list. 

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However, no one knows when that next crisis will hit, and delaying this strategic planning can often lead to reactive choices rather than intentional responsive ones.
 
Crises come in a variety of forms, including: devastating storms, health outbreaks, project volunteer shortage, changes to a capital campaign project, or even organization structural shifts. Not all types mean disaster, but any crisis can often feel overwhelming and shift the focus away from your organization’s true mission. 
 
It’s important to create a plan with strategic communication responses that will outline essential elements during such an event, including:

• Who is responsible for coordinating with media?
  
  
• How will we communicate with our staff, volunteers, and donors?
  
  
• Who has the final approval of communication messages?

 
Your Crisis Communication Plan should not simply outline the steps that your organization is taking; it should clearly identify the goals and objectives you are trying to accomplish. It should reflect your mission, your organization, and your community at large. 
 
Don’t worry; it’s never too late to make your Crisis Communication Plan! Even in the midst of a crisis, you can make creating your plan a priority. With the right partners to guide you through the process, your organization can develop this crucial element of your communication strategy rooted in intentionality, rather than fear. We know how important your mission is; don’t let the next crisis shift your focus away from making a positive impact in the world. 
 
When you’re ready to take control of your message and create, or update, your Crisis Communication Plan reach out to us, and let us help empower your mission!