Ch-Ch-Changes (Part I: Embarking on Change)

In Part I of this series, we discuss the importance of utilizing effective communication when embarking on change. In Part II, we discuss how communication can be used to strategically implement successful change.

Some are born for great change, some achieve great change, and some have great change thrust upon them.

The curious observe the status-quo and imagine something different. The courageous examine the true merit of the current path and strive for something better.

​No matter how your organization approaches change (minor, moderate, or monumental), the opportunity it provides is irrefutable: discovering that there might be a better way.

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This is, after all, a founding principle of so many mission-based organizations: examine the world’s status-quo, decide that things could be better, and work toward implementing real change. Spreading the Gospel, preserving the environment, reallocating resources, serving those in need, enhancing education; no matter what your organization’s mission, striving for better is at the very core of who you are and why you do what you do.

Regardless of whether your organization is searching for a new website platform, determining your next outreach project, or expanding your overall mission, your approach should be the same: use communication effectively. 

Who is at the table?
Thoroughly examine all levels of your organization and determine who will be the most impacted by the impending change, and ensure they are represented in a transparent process.

• Do you just need members of your leadership team? Do you need a cross-section of all staff and volunteers?
• Will the Chair of the Board communicate who is involved in the decision-making process? Will members of the team self-identify in a joint press release?

What is the process?
Ensure everyone knows the process for brainstorming, evaluating the options, choosing a path, and implementing a change.

• Are you utilizing true brainstorming? Is it a facilitated discussion?
• Is the whole group evaluating all options? Are the options being presented to the leadership to evaluate?
• Is the team voting on the best path forward? Is the leader solely making the decision?
• Will the staff implement the change immediately? Will there be a trial period with volunteers to test out the change?

What is the decision?
Once a decision is reached, ensure that both the path forward and the implementation plan are effectively communicated to those who need to know.

• Will the CEO send out an email to the staff and volunteers? Will the team leader schedule a face-to-face meeting to share the news?
• Will the decision-making team write an article sharing their step-by-step plan for moving forward? ​Will the Board publish a video explaining next steps?

​No matter what change you are undertaking, effective communication is a vital element of its success. Change is an integral part of who your organization is; don’t let the process be driven by fear or desperation. Instead use communication tools strategically to ensure your change isn’t just making things different, but truly making things better.

Ready to embark on real change in your organization, but unsure where to start? Reach out to us today, and let us help you empower your mission through intentional growth.