Mission Statement Missteps

Mission-based organizations are often rooted in a vision of how to make the world a better place: quality education for all, environmental conservation, serving the homeless, etc. 
 
They often try to express that vision through a formal mission statement, to help their external target audience members (potential volunteers, staff members, investors, etc.) better understand who they are. 

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​Often, because a formal mission and visioning process can appear overwhelming and time consuming, these organizations settle for a few leaders in a room tossing around words and phrases until they settle on something that sounds right. 
 
Unfortunately, this common mistake truly misses the mark. A strong mission and visioning process provides valuable insight into who your organization truly is, why your mission is valuable, how you serve in the world, and how you hope to grow. This process digs deeply into who your community currently is, and who you are trying to reach in your target audiences. It facilitates an authentic conceptualization process that leaves you with much more than just a simple statement; it leaves you with a well-formed identity. 
 
There is no replacement for the thorough work needed for this process; however, having the right partners by your side truly transforms the experience. Rather than feeling that the process is overwhelming and time consuming, you will find the process enriching, invaluable, and often eye opening. 
 
We would love to guide your organization through this essential process. Reach out to us today, and see how we can help empower your mission!