In Part I of this series, we discussed the importance of utilizing effective communication when embarking on change. In Part II, we discuss how communication can be used to strategically implement successful change. ![]() It’s time. Your organization has decided to make a change. Perhaps you are embarking on a minor change (implementing a new donor database), a moderate change (reorganizing your team’s structure), or a monumental change (expanding your organization’s mission). Regardless of the type of change, its success or failure begins with communication.
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In Part I of this series, we discuss the importance of utilizing effective communication when embarking on change. In Part II, we discuss how communication can be used to strategically implement successful change. Some are born for great change, some achieve great change, and some have great change thrust upon them. ![]() The curious observe the status-quo and imagine something different. The courageous examine the true merit of the current path and strive for something better. No matter how your organization approaches change (minor, moderate, or monumental), the opportunity it provides is irrefutable: discovering that there might be a better way. ![]() Any number of scenarios (natural disaster, illness, emergency, etc.) could force people apart, sending them to different physical locations across your community or around the globe. Rather than seeing this as a challenge to your organization, use the opportunity to offer new ways of community building and engagement with your mission, for both current and potential new members. Providing options for people to feel connected, especially when they are far apart, can help increase their emotional connection and deepen their commitment to your mission. |