 A Crisis Communication Plan is one of the most essential elements of an effective communication strategy. Often overlooked until a crisis hits, this tool can help strategically reduce uncertainty, clarify expectations, and help you control your message.
Unfortunately, due to lack of time or more pressing immediate concerns with their true mission, organizations often bump these plans to the bottom of the to-do list.
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 Mission-based organizations are often rooted in a vision of how to make the world a better place: quality education for all, environmental conservation, serving the homeless, etc.
They often try to express that vision through a formal mission statement, to help their external target audience members (potential volunteers, staff members, investors, etc.) better understand who they are. By Nicole Baxley  This time of year is full of celebrations, sharing traditions, and spending time together. We use language, images, and design to share our messages and invitations with our loved ones, with our community, and with the world.
Unfortunately, any number of common missteps can change our seasons’ greetings from warm and welcoming to cold and exclusive... |
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